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Straight answers on selling, buying, and saving.
Real questions from real Highlands Ranch buyers and sellers, answered plainly by a broker who's done this since 2001. No fluff, no sales pitch.
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Short, practical videos on selling, buying, and what the numbers really look like in Highlands Ranch.
Meet LOGO Real Estate
An introduction to the brokerage and the List One, Get One model, from Kevin Hays.
Quick answers, under a minute each
Your agent made $46,000 off you. Here's the math.
The 6% commission lie that costs Colorado sellers thousands.
The best day to list your house.
3 things to get done before you list.
The 24-hour contract mistake that costs sellers thousands.
The guide library
44 guides, written to actually answer the question.
Commissions & Fees
How Much Does It Cost to Sell a Home in Highlands Ranch, Colorado?
For decades, the standard real estate commission in the United States ran between 5% and 6% of the sale price, typically split between the listing agent and...
Commissions & Fees
What Is a Fair Real Estate Commission in Colorado in 2026?
The average total real estate commission in Colorado in 2026 runs between 4% and 5.5% of the sale price, down from the 5-6% that was standard for decades....
Commissions & Fees
What Are Closing Costs When Selling a Home in Colorado?
When you sell a home in Colorado, the money you walk away with is not simply the sale price minus your remaining mortgage. There are closing costs on the...
Commissions & Fees
Can You Negotiate Real Estate Commission in Colorado?
Yes, you can negotiate real estate commission in Colorado. There is no law that sets a fixed commission rate, and there never has been. Every commission you...
Commissions & Fees
Do Sellers Have to Pay the Buyer's Agent in Colorado?
No. As of August 2024, sellers in Colorado are no longer required to offer compensation to a buyer's agent. This changed as a result of the NAR settlement,...
Commissions & Fees
How Much Money Can I Save With a 1% Real Estate Agent?
Let's compare a 1% listing fee against a traditional 2.5% listing fee across a range of home prices common in Highlands Ranch:
Commissions & Fees
Is a 1% Real Estate Agent as Good as a Full-Commission Agent?
In most industries, price signals quality. You pay more for a better product or a more skilled professional. Real estate commissions don't work that way...
Commissions & Fees
What Does a Real Estate Agent Actually Do for Their Commission?
A listing agent's work starts well before the sign goes in the yard. The pre-listing phase includes:
Commissions & Fees
What Is a 1% Real Estate Commission and How Does It Work?
A 1% commission means your listing agent charges 1% of your home's final sale price as their fee for representing you in the sale. On a $700,000 home,...
Commissions & Fees
How Do I Sell My Home Without Paying 5% or 6% Commission?
Habit and lack of information are the two main reasons. Most sellers hire the first agent they know, often someone from their network, without comparing...
Home Value & Pricing
What Is My Highlands Ranch Home Worth in 2026?
The only way to know what your Highlands Ranch home is actually worth is to look at what comparable homes have sold for recently in your specific...
Home Value & Pricing
How Do I Price My Home Correctly in Highlands Ranch?
Buyers in Highlands Ranch are typically well-informed. Many are move-up buyers who have already owned a home locally and understand the market. They compare...
Home Value & Pricing
What Is a Comparative Market Analysis (CMA) and Do I Need One?
A CMA looks at three categories of homes:
Home Value & Pricing
When Is the Best Time to Sell a Home in Highlands Ranch?
In the Highlands Ranch market, buyer activity typically picks up in late February and ramps through March, April, and May. Families who want to move before...
Home Value & Pricing
How Long Does It Take to Sell a Home in Highlands Ranch?
The Highlands Ranch market tends to move faster than the broader Denver metro average, particularly in the $500,000 to $800,000 range where demand is...
Preparing to Sell
How Do I Prepare My Home for Sale in Highlands Ranch?
This is the highest-return step and it costs nothing but time. Clear out everything that makes the home feel full or lived-in. Pack away personal photos,...
Preparing to Sell
What Home Improvements Add the Most Value in Highlands Ranch?
Interior painting is consistently one of the best investments before a sale. A fresh coat of neutral paint makes the home look clean, updated, and move-in...
Preparing to Sell
Do I Need to Stage My Home to Sell in Highlands Ranch?
Staging is about helping buyers visualize living in the space. Professionally staged homes photograph better, feel larger, and create an emotional...
Offers & Negotiation
How Do I Review and Compare Multiple Offers on My Home?
An offer of $730,000 with $10,000 in seller concessions nets you $720,000. An offer of $720,000 with no concessions nets you the same thing. Look past the...
Offers & Negotiation
What Are Red Flags in a Real Estate Offer I Should Watch Out For?
A pre-qualification letter and a pre-approval letter are not the same thing. Pre-qualification is based on what a buyer tells a lender without verification....
Offers & Negotiation
How Do I Handle Lowball Offers on My Home?
Buyers who submit low offers are testing the market. They are not insulting your home. Many buyers are coached by well-meaning friends or family to offer...
Offers & Negotiation
What Is a Seller Concession and Should I Offer One?
Buying a home requires a significant amount of cash: down payment, closing costs, inspections, and moving expenses. Many buyers have enough for the down...
Offers & Negotiation
What Is Earnest Money and How Does It Work in Colorado?
Earnest money is a deposit the buyer submits shortly after a purchase contract is accepted. It signals to the seller that the buyer is serious and...
Contract to Closing
What Happens After I Accept an Offer on My Home?
Colorado uses a standardized contract called the Contract to Buy and Sell Real Estate. Once both parties sign, the clock starts on several key deadlines.
Contract to Closing
What Is an Inspection Objection in a Colorado Real Estate Contract?
An inspection objection is a formal written request from a buyer to a seller, submitted during the inspection period of a Colorado real estate contract....
Contract to Closing
What Is an Appraisal Gap and How Does It Affect My Home Sale?
An appraisal gap occurs when a buyer's home appraisal comes in lower than the agreed-upon purchase price. For example, if you accepted an offer of $750,000...
Contract to Closing
What Are the Steps to Closing on a Home Sale in Colorado?
Closing on a home sale in Colorado involves a predictable sequence of steps. Understanding what comes when helps you stay organized, make timely decisions,...
Contract to Closing
Can I Sell My Home While Still Paying a Mortgage in Colorado?
Yes, absolutely. Most people who sell their home still have a mortgage on it. Having an outstanding loan balance does not prevent you from selling. What...
Contract to Closing
Should I Sell My Home Before Buying a New One in Colorado?
This is one of the most common dilemmas for move-up buyers, and the answer depends on your financial position, risk tolerance, and the current market...
The NAR Settlement
What Is the NAR Settlement and What Does It Mean for Home Sellers?
The National Association of Realtors settled a series of antitrust lawsuits in 2024 for $418 million and agreed to change long-standing rules about how...
The NAR Settlement
What Changed With Real Estate Commissions in Colorado After the NAR Settlement?
The lawsuit, known as Sitzer/Burnett, argued that the NAR's rules effectively forced home sellers to pay buyer's agent commissions without meaningful...
The NAR Settlement
Are Real Estate Commissions Going Down After the NAR Settlement?
When the NAR settlement was announced in early 2024, a lot of consumers expected real estate commissions to drop significantly. The reality has been more...
The NAR Settlement
How Are Real Estate Agent Commissions Negotiated Now in 2026?
When you hire an agent to list and sell your home, you sign a listing agreement that includes the agent's commission rate. That rate is agreed upon before...
The NAR Settlement
How Has the Real Estate Industry Changed Since the NAR Settlement?
Before the settlement, listing a home on the MLS required sellers to offer buyer's agent compensation. That offer was baked into the listing and typically...
Choosing an Agent
How Do I Find the Right Real Estate Agent to Sell My Home?
The agent you hire should know your specific neighborhood, not just the general Denver metro area. Ask them about recent sales on your street, the current...
Choosing an Agent
Questions to Ask a Real Estate Agent Before Hiring Them
Most people spend more time researching a refrigerator than they spend interviewing the agent who will handle the sale of their most valuable asset. The...
For Buyers
What Does the NAR Settlement Mean for Home Buyers in Colorado?
Before the settlement, buyers could tour homes with an agent without signing any formal agreement, and the buyer's agent was paid by the seller through the...
For Buyers
Do I Have to Sign a Buyer Agreement Before Touring Homes in Colorado?
The buyer representation agreement requirement was part of the broader NAR settlement that also eliminated mandatory buyer's agent compensation offers from...
For Buyers
Do I Still Have to Pay a Buyer's Agent Commission in Colorado?
In the Denver metro market, many sellers still offer buyer's agent compensation. It is no longer required, but sellers who want to attract the most buyers...
For Buyers
What Is a Buyer Representation Agreement in Colorado?
A standard buyer representation agreement in Colorado addresses several key areas:
Local & Neighborhood
Sell Your Home in Highlands Ranch for Just 1% Commission
Traditional real estate agents charge 2.5 - 3% to list your home. We charge just 1%, with the same high-level service you expect. For a $700,000 home,...
Local & Neighborhood
Save Thousands When You Sell Your Home in Parker, CO for Just 1%
If you're thinking about selling your home in Parker, we have great news: you don't need to pay 5 to 6% in total commission. LOGO Real Estate lists homes...
Local & Neighborhood
Sell Smart in Castle Rock: Just 1% Commission and a Buyer Rebate
Castle Rock is booming, and if you're thinking about selling, now's a great time. With LOGO Real Estate, you can list your home for just 1% commission and...
Local & Neighborhood
Exploring the Four Highlands Ranch Recreation Centers
Highlands Ranch is home to four exceptional recreation centers, each managed by the Highlands Ranch Community Association (HRCA) and offering a unique...
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