How Do I Sell My Home Without Paying 5% or 6% Commission?

Why Sellers Are Still Paying High Commissions

Habit and lack of information are the two main reasons. Most sellers hire the first agent they know, often someone from their network, without comparing fees. Real estate commissions have never been openly discussed or advertised, which made it hard for consumers to know what they could negotiate.

The 2024 NAR settlement changed that. Commission structures are now required to be more transparent, and sellers are more aware than ever that fees are negotiable.

Your Options for Selling at a Lower Cost

There are a few paths, and they come with different trade-offs.

• Negotiate with a traditional agent. Most agents won't advertise it, but many will reduce their commission if you ask, especially if you're a motivated seller or if you're also buying with them. Even getting a traditional agent down from 3% to 2.5% on the listing side saves real money.
• Use a flat-fee MLS service. These services list your home on the MLS for a flat fee, sometimes as low as a few hundred dollars. The trade-off is that you handle everything else yourself: showings, negotiations, contracts, inspections, and closing. This works for sellers who are experienced with real estate transactions and have the time to manage the process.
• Work with a full-service low-commission agent. This is the option most sellers don't know exists. Agents like LOGO Real Estate charge 1% to list and sell your home, providing the same full-service representation you'd get from a traditional agent at a fraction of the cost.

What to Watch Out For With Low-Cost Options

Not all low-commission options are equal. A flat-fee listing puts the work entirely on you. Some discount brokerages reduce fees by also reducing service: fewer showings, slower response times, less negotiation support. Before you sign with anyone, ask specifically what is and isn't included.

The right question isn't just "what do you charge?" It's "what do I get for what I pay?"

How the LOGO Model Works

At LOGO Real Estate, I charge 1% to list and sell your home in Highlands Ranch or anywhere in the Denver metro area. You get professional photography, MLS listing, active marketing, offer review, negotiation, contract management, and support all the way to closing. There's no reduced service, no hidden fees, and no catch.

When you buy your next home with me, you get up to 1% back at closing. On a $700,000 sale, that's up to $7,000 back in your pocket.